In this episode, we chat with award winning author, speaker, and workplace culture expert Jennifer Moss for a conversation about burnout, resilience, hope, and the realities of building a career and a life on your own terms.
From her early days in journalism and PR to founding a tech company with her husband Jim Moss, Jen shares the winding path that led her to become a globally recognized voice on workplace happiness and well being. Along the way, she opens up about the personal burnout that forced her to stop, reset, and rebuild with a renewed focus on values, boundaries, and rest without guilt.
We explore what it takes to avoid burnout in both traditional workplaces and entrepreneurial life, how to apply research backed strategies like Snyder’s Hope Theory, and why even the most accomplished people still wrestle with impostor syndrome.
Here are just a few of the themes we dig into with Jen:
- Jen’s experience in Riyadh and witnessing rapid cultural shifts in women’s empowerment and the future of work
- The six root causes of burnout and how they show up for entrepreneurs and solopreneurs
- Why “rest without guilt” is essential for true recovery
- How to apply a “deathbed regret” filter when making business and life decisions
- What impostor syndrome looks like at the top levels of leadership (and how to reframe your inner dialogue)
- Using hope as a strategy: setting micro goals, creating multiple pathways, and celebrating wins
- Why fiction is one of the most powerful tools for building empathy
- The role of values alignment in sustainable success
This is a conversation that blends research, real life lessons, and candid storytelling about the highs and lows of chasing meaningful work. Whether you’re feeling stuck, burned out, or just in need of a perspective shift, Jen offers tools, strategies, and a whole lot of honesty to help you find your way forward.
Enjoy this conversation with Jennifer Moss.
Episode Links:
Jennifer Moss: Website
Why Are We Here by Jennifer Moss
The Burnout Epidemic by Jennifer Moss
Unlocking Happiness at Work by Jennifer Moss
LinkedIn Learning Courses by Jennifer Moss
Creating a Happier Workplace is Possible—and Worth It - HBR Article
A Little Life by Hanya Yanagihara
Cloud Cuckoo Land by Anthony Doerr
The Smile CEO: Jim Moss
We’d love to connect with you. Here’s where to find us:
Vienna Waits Website
Subscribe to Vienna Five Newsletter
Waypoint Retreat
Vienna Waits on Instagram
Greg’s LinkedIn
Whitney’s LinkedIn
Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else.
Jennifer
I've never seen more imposter syndrome than going into a room of senior executives that have every business being there. They all tell me that they're dealing with imposter syndrome. It's something that is persistent with people that continue to to grow and wanna be challenged, and they're pushing themselves all the time. And it it I it takes work for me to say, no. I deserve to be here. I mean, I put in the work too. I put in my ten thousand plus hours. Like, I know what I'm doing. I have mastery. Greg
And I'm Greg. And this is the Unblock Yourself podcast. Whitney
We personally know what it's like to feel stuck. Living on autopilot, checking all the boxes, but wondering, is this really it for me? Greg
We genuinely love having conversations with people who are living cool lives. So we thought, hey, we should record these conversations. And by having them on a podcast, we can ask all kinds of questions to get to the bottom of how they got unblocked and are living these cool and inspiring lives. Whitney
In each episode, we'll have honest and raw conversations about the highs and lows of their journeys. Greg
Once in a while, it will just be the two of us, sharing what we're learning along the way as we build our own lives, and where we're screwing up right alongside you. Whitney
So if you want some inspiration and actual things that you can start doing to make bolder moves and get unblocked in your own life, this podcast is for you. Greg
Today, we're sitting down with Jennifer Moss. And holy guacamole, ladies and gentlemen, this is a good one. Jen is an internationally renowned speaker, an author of not one, not two, but three best selling books. And her work has appeared in Forbes, Harvard Business Review, Fast Company, The New York Times, OES, and more. She's a regular on TV and shares the world stage with fellow thought leaders like Adam Grant on the topic of workplace culture, happiness, and burnout. Jen is somebody who I've been tracking down for years and was able to finally connect with and we dig into that story a little bit in this first part of this episode, but we go much further than that. Basically, she's a certified badass. Jen generously shares her own experiences with imposter syndrome and how she sees that as a guide rather than something to shy away from. She offers tips on using fiction to build empathy, the importance of rest, and at the end of this episode Jen gives us a brilliant insight on the topic of hope. We hear in business all the time that hope is not a strategy. Well friends, Jen gives us an entirely different perspective that has completely changed our minds on the topic. This is a must listen if you're in any way feeling stuck and looking for what's next for you. Jen is insightful, kind, funny, and downright awesome. Please enjoy this conversation with the one one and only Jennifer Moss. Whitney
Alright. Well, Jen, thank you so much for agreeing to be here and, chat with us for a little bit. So I gotta be honest. Greg has always wanted to meet you. I think you only met relatively recently. Right? Like, Greg, you would meet up with Jim, who's, of course, Jen's husband, and, and so you guys would go for coffee and things. And for whatever reason, you just hadn't connected with Jen. Greg
No. There is a specific time where I think I had been messaging with Jim, and we were arranging a time to connect. And you were home, Jen, from traveling the world, and I think it was a book tour for why are we here. He told me that you were home. Greg
was, oh, this is so exciting. And I went over. We sat on the front porch, and he didn't even let me inside to go to the washroom or anything. Like, we just sat we sat on the front porch Yeah. And then, you know, two hours later, I said goodbye. I was like, well and trust me. Don't get me wrong. I love Jim. It was just it was like he was keeping me from me for a long time. Jennifer
He was like yeah. Well, he has his rocking chair meetings, which I think are the coolest ever. He he's, like, well known in the community for inviting people over. And, like, it's funny that you were wanting to come in because there's people that covet these meetings with Jim. They ask, can I like, why haven't I been invited to these rocking chair? Rocking chair meetings. Like, it's a big deal if he invites them, so it's hilarious that, you know, there's a desire to come in. And, yeah, he's pretty stingy about giving people access to bathrooms, all those things. Like, go outside. There's Jennifer
We definitely had a lot to talk about. It seems like, you know, immediate alignment, which was really great. I love those kinds of, meetings where you get into stuff and you realize that another person is just as excited about something that, you know, that you love and you're passionate about. You know, they love just as much as you do. So it does it's always nice, especially in your own community because I find these people in my peer group, but then you don't always find people that feel that way that you can just, like, you know, meet down the street. So that's good. Greg
Well, a big part of what got us into that groove I think you had just come back from Riyadh, and you were speaking at I think it was called the Beyond Beyond Readiness Summit. Jennifer
Yeah. It's run by the human capabilities initiative, which is essentially run by the the prince. So he runs this, this focus on, these twenty, thirty goals, and he's really moving those forward, and that includes this conference that brings people together every year to talk about the future of work and how to get ready for it. Greg
Well, this and we're gonna dig into this because this is a big focus of your work, but maybe just could you touch on that just a little bit? Because we we went deep. We were just talking about how so much of how we think about work here. They're just taking a completely different position from the start in engineering, how they think about the workforce, and I think happiness is one of those key themes. Jennifer
Yeah. I think what is so interesting about what's happening in Riyadh is that they are actually in this place where it's just they're starting at ground zero, where they're looking at how do we, how do we diversify from oil? I mean, there's very specific economic reasons why they're doing it, and how do we utilize our workforce, which is young, and, and grow. And so, you know, the prince came in and decided he's, you know, in his mid thirties. He's decided, okay. I wanna have a different attitude about it, and I wanna bring a lot of people from around the world to help me figure this out. There is, you know, there's a lot of question about the, you know, the the even me going to Riyadh, people think and and question. You know, they're always asking, like, is it safe? Are you gonna be okay? There is this very strong bias and interpretation of, like, what the Middle East is like, and then you go to Riyadh, and it's nothing like what you expect. They, they have definitely had a long history of certain types of behaviors that are obviously not what we're used to in the west, but then this shift has been, like, okay. Let's get to this point of women empowerment, for example, and and diversification and really looking at measuring and bringing conversations around culture and well-being and anti burnout, all those kinds of things that they haven't done up until in, you know, the last five years, and now they're trying to do it all in a decade. And, so it's fast paced. It's exciting. There's a huge amount of investment in it. And what has been so interesting is that, you know, we see some of the backsliding in the west, especially, you know, in the US, we're seeing anti DEI movements, we're seeing less empowerment for women, we're seeing more burnout, just less protection of workers. And, you know, our bias gets in the way of seeing that other countries and other parts of the world are gonna completely leapfrog us. So it's that perspective has been very enlightening, and I think it shows that with investment and intentionality, you can do something quickly, and you can break the systems, and you can tear it all up and start again. Whitney
What an incredible opportunity for you to be at the table for those conversations taking place. Jennifer
You know, again, I had trepidation about going just in general and is this I I had a moral conversation. You know? There still is a lot of thinking and policies that are not something that I am necessarily congruent with, but at the same time that I see an effort being made, and I also feel like I can be a a person, an influencer in changing some of those dynamics as well there. So I think that's where I landed. And then when I went there and saw just so so much effort being put into it, it was, it was really, I think, a mind shift for me. What I've always said about, bringing women, the whole DAI conversation needs to completely change. It should be about a talent strategy. You know, if you're just a really savvy, smart, capitalist, business person, if you are someone who wants to grow and be competitive, you don't think about whether it's a, you know, women you're woman you're promoting. You you think this is a talent strategy, and women increase bottom line. They improve profitability. They're excellent leaders, and they have demonstrated that, you know, they have way higher return on, investment impact if they're on boards. I mean, there's just all the data there to say, let's just invest in women and diverse groups. You know? And so I think that that's the thing is, like, the intentions are probably purely capitalists, and they understand and understanding that women make you more financially viable and competitive as a country. Greg
Yeah. We went deep there. That was hours long, and this could probably be the the the basis of this conversation too. Yeah. I think we wanna take a couple steps back and then dig back into some of this recent more recent work you're doing too. Whitney
Yeah. I was gonna, I was just gonna ask Jen because I know you started your career in PR, like, in public relations, and then you had you were in California for a little bit and then, came back to Waterloo and had started Plasticity Labs. So just curious, like, what that journey looked like and what kinda led you to the work you're doing today? Jennifer
Yes. I studied journalism in school, and so I always wanted to be a writer. I actually have I I might have shared this with you, Greg, but I actually have my, like, what I'm gonna be in my time capsule that we put into the ground in grade six, I think, at my school. And, and it had that I was gonna win a award. It was actually gonna be the, Newbery award for children's literature. I was gonna write a children's book and win an award for it. Wow. So that was the plan. But, essentially, award, you know, award winning author was the plan. There was always a plan to write, and, I was on that focus for my whole life and then went to school for journalism, switched out of pure journalism to more like I mean, this was before social media and stuff where it was about media information and technoculture is what the program was at Western, and it was brand new. And I was, I think, in the first year of it. And it was focused on broad communications, like video production and, producing your own, you know, film. And, I ran the news department at Western and things like that. But it was really starting to go into, like, podcasting before podcasting was even a thing. We had interviewed David Suzuki and had put it out on, like, the Western channel, but it was basically a podcast. So really early days of that kind of stuff, which was interesting. And, you know, and then ended up meeting Jim, and, we got married. And then he moved to the US because he played pro lacrosse, and the team that he played for here was in Albany, got purchased by the San Jose Sharks. And it was just this huge opportunity to go and explore. And then I moved into a PR and communications role as well, I was first a publicist for a film festival, which was really fun for a while, and then, and did a lot of, like, I started to build out, which was really interesting then, I started to build out for the first time the independent, film collection for the festival that was sponsored by Netflix. And at the time, Netflix was just in these kiosks. So the Netflix films were like DVDs that were in these, like, vending machines. Whitney
Oh my gosh. Yeah. I think I remember that. Jennifer
Very early days, a lot of what I did with my work at Rubber Half was, create content for and speeches for their senior executives that were based on the research we were doing around workplace trends. We were working with LinkedIn before they were LinkedIn, and we were testing whether they were a viable company at the time. So, like, I think I'm user or, like, twenty five hundred for LinkedIn. That translated into, I think, a lot of my writing because I write in a very predictive kind of way. And, and then my the husband, Jim, got really sick, and, and we had to go through a really, you know, a big scare. And he was in rehab for for a while. And, and I think that that translated into a recognition that we needed to come back to Canada, that we were just too far away from all those supports. And it was a big life changing moment for us, and that's what led to, you know, building up a company that looks at how do you live a happier life. You know? How do you understand how much work plays into that happy life and actually how work makes us super unhappy for most people. And we felt like that was a good place to start. I mean, a bunch of things sorta happened to get us there. Jim had a cool project called the smile epidemic where he would, you know, he had this blog on Tumblr, and he would have people put a smile across their face and write what they were grateful for. And that went viral. It was just huge around all these news stations. Jim was, like, kinda became sort of a mini famous guy for that. Really well known in the happiness space. He became known there because he had started this whole concept. And, yeah, and then we just sort of continued on that vein of how do we make work feel like fuel instead of a a grind. Greg
Without going into all the details of that, just curious what what maybe was the catalyst for okay. Let's let's make a technology out of this, because it doesn't seem like the kind of thing companies would say, hey. I want a platform to measure habit. Like, it's not an as we were talking about before, that's not intuitive in our culture. Jennifer
You know, I think that was a product of where we live and the kind of mentoring that we were getting. There was a lot of mentors that were coming from Blackberry just talking about how do we turn everything into a technology play. And I feel like at the time, really, if I'm totally honest, which I am now, I think at the time, it's like, okay. That sounded sexy, but there was always conversations about productizing. Like, how do we productize this? How do we look at a seven year exit? And Jim and I had always looked at this as more like legacy. This is something we wanna really focus on. We were in a place where we were measuring well-being before Gallup started to measure it. So we could have been the Gallup measure if we had just focused on research and consulting instead of having to work on technology, which is what we kept being told to do. And we were naive and pretty new, so it still is our choice. But if I look back, I think we would have been such a bigger influence in this region. We would have been so leading edge on certain things if we had just focused on what we were really good at, which was, like, building networks and relationships with people in this space before it was even a space. Around the world, over that time, there's maybe only four hundred companies in total doing anything on that. So we were super early. And that was maybe like a at the time, it was still a pretty decent business. It was maybe like a thirty billion dollar business. Now it's a three trillion dollar industry. So I think that sometimes here in KW and Waterloo, we get really hyper focused on the technology plays versus realizing that really successful business happens with a lot of other types of ways of making money, and mentorship should really be focused on identifying, like, what is that thing that makes you do your work really well? What is the opportunity without it being about an exit? But more around, like, investment for the long term. And I think we'd have less turnover of our companies here. Blasphemy. Don't say anyone else's Yeah. Name on it. Only you, Jen. Whitney
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But there is, an author who whose work we love, Steven Pressfield, who, we talk about do the work in our programming, this idea of just get at get out and overcome that resistance. But he he wrote another book more recently called put your ass where your heart wants to be. And there's something about that grade six you that wanted to write and do that research and and have that be your path, but you happen to be in a place where where your ass was, so to speak, was where the technology mentors were pushing you in a certain direction. And it took a a while longer perhaps to get to where you ultimately wanted to be, but you you found your way there. Before we get to that, though, we we listened to you on another on another podcast. I think it was Fried, and it was talking in a conversation about burnout, but you talked about being at plasticity and just hitting a wall. So how did you arrive at that wall, so to speak? And the second is, what did recovery look like for you just stepping away? Jennifer
There were a lot of pain points that I wasn't recognizing, and I think I'm a driven, ambitious, you know, woman. And sometimes that looks like, you know, you're gonna be like, you know, Nancy what is Nancy Kerrigan and Tonya Harding? Like, you know, if I'm ambitious, I'm, like, chopping people's, ankles. And I think that, you know, it I don't believe in that. I feel like you can have all of those drives, especially as a woman, but you have barriers because you have a hard time with that mindset. Perfectionist tendencies lead to burnout. You also feel a need to then be everywhere all at once. So, you know, I wanted because I in this region, I was one of, you know, very few at the time female, cofounders. There wasn't a lot of women that were being supported. They hadn't even built up any of that programming to support women as, you know, as tech founders. Most women in would only get about seven percent of the funding. That's actually gone down to two percent today. It's really not great. We were married cofounders, which I guess adds an extra, like, triple x on, you know, on the checklist of things that they don't want in you know, for for people financing you. It's too risky. Then we had then we had a company that was on you know, focused on happiness, which was also not even an established company. So we had to convince people that that was something that CEOs would invest in and CFOs would pay for. And then, you know, and then my role again, it's like so then I was joining every single board. I was, on the board of Women in Tech, and I was taking on all these different pro bono things and mentoring. And it it just became so, much more of my time was spent just in being a woman in tech than actually doing the work, which was not great. And then it is like you're getting pulled into a lot of different directions. I mean, investment in technology professionals when you really wanna be a consulting firm means, like, really high value expenses. You're looking at, you know, CTO is two hundred and fifty thousand dollars, and that was, like, working half price, basically. So there was just a lot of these tiny little things because we didn't know what we were doing yet that that was there was friction always of feast or famine. And so we would we we stayed alive for a long time, but there was a point where I just thought, like, I I am doing so many things. There's so many frictions. It feels like we're always just getting close, and and there were so many barriers and blocks that I felt just I don't know. I just came to a point where it was like I couldn't work enough or I couldn't do enough. And that got me to a point where there was brain fog, like I wasn't thinking straight, which comes with chronic stress and burnout. You you make mistakes, you're more volatile, you're emotionally dysregulated, you're fatigued, you're exhausted to the point of not wanting to get up in the morning, and, and you get sick. I mean, your relationships suffer. All of these things start to happen. And so the thing the thing that was already tough was compounded. And slowly and slowly, I was just, you know, kind of disintegrating. And it created a lot of conflict too between Gemini because I was just not myself. I was having a hard time taking direction, but I think that that's actually, like, very difficult thing when you have, like, husband and wife. Like, we know that well. We know that. I'm not a person that loves taking directions already. So, you know, when your husband's trying to, like, lead a company and has to tell you, like, what's going on, It can be really difficult. It bleeds into your, you know, personal life. So there's just a lot. And then I hit a wall, and I had to stop working. And, I at the time, our daughter, Willow, was in a play in Ottawa. I just decided I would stop working and have the family, and we would go there. And Jim stayed back and kinda ran the ship, which wasn't really great either because then he's there on his own. You know, he's been totally abandoned by me. And, and, of course, I feel that way, but there's nothing you can do. And that's something that I've come to really understand and have so much empathy now. And where the book came out of it was, why are all these systems holding so many of us back, and why are they even particularly harder on, vulnerable vulnerable groups and women? And I think that's why, like, that book was so important to me to write. Greg
And what did that recovery look like for you, Jen? Jennifer
Well and I forgot to add a major component of this. I had been having children and nursing or pregnant and babies for a decade, And we had Lila in the middle of, like, the first year of that around the first or second year of the start up. And I'm you know, she's three weeks old, and I'm, you know, doing the whole lean in Sheryl Sandberg thing, like bringing the babies to meetings. And it's like total your everything, brain, body, your whole life is turned upside down. And so this and then I'm just thinking, oh, well, this is so great. I can lean in. I can have my baby with me doing things. And it's like, no. I should be focused just on this. And, again, my choice to to start all these things and invest in it and not, you know, and not take that time. Like, there's still agency there, so it was choice. But but you just don't think like that. And so when it was recovery time, it was probably a for me, it was like trying to steal some of that back, and it was just pure focus on kids and being with them and being present and, and needing so the first two months, this is a big thing for people recovering from burnout. They don't understand that rest without guilt is the only way forward. You know sometimes if you've hurt a body part or broken a leg you're told to keep your foot up or you're not supposed to put pressure on it. That's how we need to be thinking about healing from burnouts. We shouldn't be putting pressure on it. We should be, you know, lying down, like, putting that foot up, and that's what we need to think about with our brains, with our hearts, with our minds. We actually do need to recover, and that requires stopping doing any work. For me, that was it. I was thinking it was four or five months, and then I slowly started to do some things that I thought were healthy for me, like things that I felt like I could control, that would give me quick wins, that would rebuild my professional efficacy. And then it was just a slow kinda incremental journey back to where I am today, which is this is the the exciting part is, like, I feel ten times more, you know, effective. And I feel like I know exactly what I'm doing, and I'm living, you know, with integrity. And I have a values alignment. And I love my work, and I love my job, and I'm I know I'm really good at it. So it takes time, but you can not just rebound, but have, like, you know, what we've talked about, Greg, this, like, post traumatic growth where you go through something really challenging, but it actually makes you stronger and, and better for it. Whitney
Yeah. I love that. I think the rest without guilt is really hard for people. I don't think anyone does that well. Whitney
So, Jenna, I'm curious because a lot of your work centers around, like, helping organizations. But I'm curious about people like ourselves or solopreneur solopreneurs, entrepreneurs, people like you, and Jim. Like, is some of your research and tools, can some of that be applied to businesses like ours? Jennifer
Yeah. When you look at the six root causes of burnout, it's, you know, it's overwork, unmanageable, unsustainable workloads. It's lack of community, so, like, isolation and loneliness, which happens a lot within entrepreneurs. It's, lack of fairness, so feeling like arbitrary rules or policies or, you know, these kinds of expectations which you can get from investors, lack of pay and rewards and recognition. So a lot of entrepreneurs are constantly dealing with, a sense of, like, frustration with trying to get money, get clients, get customers, and they're never really recognized because they have to recognize themselves, which they're not good at. And, you know, it it is that values and skills mismatch too. So you can feel like you're being brought in a different direction or you need to do this because you need to be able to, you know, eat what you catch. So you're taking on clients or customers that might not actually feel like they match your plan or the future of your job. And I think so a lot of the six root causes of burnout that I talk about organization wide and how we need to change that and understand that in organizations. For entrepreneurs, they're basically the employee and the leader at the same time. So they're feeling all of these things because of just the nature of what it means to start up a business, and there's very little escape from that. And, you know, you as a leader to yourself, you're not necessarily going to put on the brakes of those things. We're all beholden as an entrepreneur to so many other things. But if you can figure out, okay, how do I look at this from a leadership perspective and what would I be telling myself and how do I create those boundaries and how do I make sure that the values are aligned with what I'm doing at all times, and how do I not get off course. And, I created this deathbed regret schematic for life. Like, that was my thing. And so that's really changed in how I make decisions, things that seem so good and would be so worth it, making lots of money doing something, but it's not aligned to that value, then I say no. And, and that really helps because it's hard to turn down money. It's hard to you know, for your business. And I think that that's what more entrepreneurs need to do is put on the a leadership hat. Because one of the things that this at the happiness, you know, the happiness company, we're happiness experts, and I was the least happy it was, like, the least happiest time in my life. And, you know, I felt like a fraud, and I'm telling people this is really important. You know? Like, for you guys, you know, you're telling people to unblock themselves, but if you're blocked, then it's like you you can't be blocked while you're telling someone to be unblocked. And I think I can't be giving advice on people's happiness if I'm unhappy. I need to do the work to make sure that I'm living the life of of a happy, well you know, a well life. And it's never like I'm not unhappy at times, but when it's chronic unhappiness, that's a problem. So, this is something that I feel like the more aligned I am on that part, the more my company continues to prosper. Whitney
Well, this is something I struggle with, like imposter syndrome. So really curious if that hits you. Like, you're just so badass, Jen. And, you know, I've listened to you on podcasts and your books and on TV, and you just definitely appear to have it all together. And so just curious, like, does that hit you? And, Jennifer
you know, how do you deal with that? I love that you asked that because, you know, I've I've never seen more imposter syndrome than going into a room of senior executives that have every business being there. They all tell me that they're dealing with imposter syndrome because I think the more that you get closer to that thing that you believe is gonna be what unblocks you from imposter syndrome, the more imposter syndrome you get because you're now elevating with other people that you've been maybe thinking are like, I fangirl all the time about these people that I'm working with, and I think, oh my gosh. Like, I shouldn't be here. These are people that I've admired, or these are people that are in this work and have been in research for a long time. You know, all these things. It's something that is persistent with people that continue to to grow and wanna be challenged, and they're pushing themselves all the time. And it it I it takes work for me to say, no. I deserve to be here. I mean, I put in the work too. I put in my ten thousand plus hours. Like, I know what I'm doing. I have mastery. I think there's a healthy, sort of appreciation for people that are incredible, and you can admire them and respect them. But when it's this persistent state of feeling like, yeah, like, I shouldn't be here, is it can be really dangerous. And I have had times like that, and I still do that. And I tell Jim, like, I don't know what like, how this happened. And, like, I'd feel so scared, and I'm so nervous about this thing I'm doing with these people. And he's great. He's just the best pep talk. He's like, don't talk like that. We have this thing when people say and the kids too. We have this thing where they're, like, saying, like, you know, I'm not good at this. We say, don't talk about my friend like that.
Jennifer
that. He'll remind me. This was a nerdy saying that I came up with, so I don't wanna embarrass Jim and make it sound like that's, like, something that he's come up with, but he does remind me that I say that to the kids all the time. And so I think it's been really healthy to say, yeah. Like, if I was talking to someone that I knew that had all these wonderful things, I'd say, come on. Like, you're amazing, and we have to do that more for ourselves.
Whitney
Yeah. We do. That narrative is just so strong, and we have to be careful what we say. Right?
Jennifer
Because our language becomes a reality.
Greg
I think it's really generous of you to just offer that perspective because I I think it's something we all deal with. I heard a really cool an entrepreneur just tell this story about climbing a mountain in Fiji and getting to the top of this mountain and looking out and seeing another mountain on the other side of the ocean, just miles and miles away and asking his guide, you know, oh my gosh. Is that part of Fiji too? Could I how long does it take to get to that mountain? And he talked about this guide putting his arm around him and saying, you really need to start appreciating the mountain that you're standing on and not be so concerned about the next the next mountain. It was this beautiful illustration. I think his point was we're all standing on a mountain of brilliance, but we just often don't see it.
Jennifer
I love that. I love that. That's such a wonderful way of thinking about it, and we do I do tend to not celebrate the milestones as much, and now I do I do work on that to say, okay. I'm here. This is a great place to be. And I'm kinda doing that this summer with the sabbatical, taking some time off, and I'm doing, you know, maybe a couple of hours of work in the morning, but really focused on just recovery, you know, following my own advice and taking time to just appreciate what I've done in the last little bit, reconnect with family, making sure that I'm spending lots of time with them, and and having a guilt free summer, which I am. I'm, like, really enjoying myself. Good for you. Yeah. And, that is it's not easy for me. So and it it took time. That's why I think when you're taking time, like, you can't just take a week off to rec you know, that whole idea. Oh, we gave our employees a week off to recover from burnout, and then nothing changes and they go back and start burning out right away again. I mean, you need if you're really gonna take a rest because you're feeling at that precipice, you need a a solid amount of time to, to recover. Yeah.
Greg
So as we bring things to a close, the question we aim to ask everybody we bring on into these conversations is for a piece of advice to anyone who's feeling stuck. And if I could elaborate on the question a little bit for you because of what you've written about and why are we here and this idea of hope, and that's such a central theme in your book. And this idea, I think it's Snyder's hope theory where he talks about there's two dimensions. It's do I have a way to achieve, and am I motivated to achieve? And so if you could give some advice to anyone who might be listening to this who's feeling stuck, and maybe that's a bit of a backdrop for diagnosing, am I do I have a pathway, or do I just need to get motivated? Would be a really cool direction for you to take any advice you might give.
Jennifer
Well, and they you know, I think that's really wonderful about Snyder's theory. It's really about, okay, if this pathway doesn't motivate me or, you know, then I need to find a plan b or plan c. You know? Write as many pathways as you can until you feel motivated or you get there. But, you know, the idea for sure, people are feeling stuck everywhere right now. I mean, we've got the highest level of active disengagement that we've seen in a decade. We just see women dropping out of the workforce because they are feeling burnt high levels of burnout. I mean, we're not in a very healthy place, and Gallup's calling it the great detachment. So it's more like this just feeling of, like, what's the point is, you know, the reason why I wrote why are we here is based on the question that is feeling increasingly pervasive about the work we're doing. You know? Why am I here? Why are we here as leaders? Why are we here, you know, as an employees, as a workforce? So many reasons why all these different demographics like Gen z's are like, you know, what's the point? Xers and boomers have modeled this terrible experience of work, and they're all burned out and quitting. Like, this is not what I wanna be doing. One of the things that, you know, you've heard, many people have heard, hope is not a strategy. You know, hope is a myth. And I love changing people's minds around that because the idea of the the academic research around it is, you know, Snyder's theory is that there's sort of these three components. One is, you know, just agency, so the ability to choose and come up with goals. I mean, that's really important. It's just, like, come up with a goal. And so often, we think about goals as big, huge, like, you know, Lulu calls them big, hairy, audacious goals. So, you know, I wanna cure cancer. Like, I wanna, run a marathon or, you know, all these big, huge goals that we have. Instead of looking at what Schneider says is we need to have micro goals. And when you look at therapists, what they look at for developing hope is really like, hey. You're depressed, like, severely depressed. How about you get out of bed tomorrow morning? Like, set an alarm and get out of bed. How about now that you've gotten out of bed for three weeks, how about you take a shower? You know, like, that's how we need to be thinking about goal setting is that those are goals. Those are significant goals. And so the idea is like, okay. So now I have a goal. I have a goal that's reasonable, challenging enough, but a goal that's reasonable that I feel like I can accomplish. So for everyone, that's different. And then let's create a plan a, a current plan b, a plan c to get there. That's really the second step. It's like, okay. I'm gonna make plans. So no matter what, my brain can rest and that if this thing doesn't work out, I've got this other thing to rely on. You know, I've got this other way of doing it. And so you you kinda, let yourself off the hook of feeling like this one plan I've made to get to that goal is the only way, which can create fear and likely demotivation, and then you won't execute on your goals. And then the third part is ensuring you have the resources to get to those goals. So making sure that I have the ability to, you know, to get to say for you know, hope goal for a week could be just cleaning my desk. Hope goal for the week could be reaching out to that one client that I've been procrastinating on or dealing with that one customer that I've really been avoiding. Like, it can be that one thing that you know you have to do. You do it, and at the end of the week, you go like, you were epic. Good job. That was great. And then you create a vision towards those bigger goals, but they're not reliant on that thing. Every week can be something totally different in a personal professional way, and that helps you just, like, create a hope strategy, which is really critical for people to feel like they can get there. They're unblocked, that they're motivated, and they start to feel really proud of themselves. And that confidence leads to you feeling more effective, which then leads you to feel more motivated.
Whitney
That's awesome. And I don't know if you know much about our unblock yourself program, but, that's essentially, like, what we do. We help people, you know, set these goals because people are really bad at it. Like, they don't set goals for themselves, and, you know, we help hold them accountable and all those things. So I think we're on the right track, which is awesome.
Jennifer
Yep. I love that. This is a whole thing that I'm telling organizations to implement. And so the idea that you can be doing that for them, I think, could be a major win for leaders that are so sandwiched and so burned out and so tired they don't know how to execute these strategies. It's like, yeah, you can have people help you get your team to get there as well. But sometimes and I and I feel often an external source is really a good way to have people not come in where, you know, where they are already unblocked because they don't have the bias. They don't have the cultural, kind of the the heaviness or the sort of the history that can hold you back. And most people then are also asked internally to volunteer their time to help with mentorship and things like that. It's so good to have an external resource that comes in and just can come in a way that really guides people without, you know, all that history holding them back. Yeah. For sure.
Whitney
Well, we have one last question. And, yeah, I'm curious how you're gonna answer this one. But we ask everybody, if you have one book or maybe it's a podcast that you'd recommend that maybe has inspired you, and you can say your own. That's fine. We're definitely gonna put your your, your books in the in the show notes for people anyways. But if you have one that's inspired you, what would that be?
Jennifer
God. I have so many I read a lot. Like, I'm reading I read every day and, finish a lot of books, and there's been a few that have, I think, really inspired me. And it's interesting because I read mostly fiction. I read very little nonfiction. I read the books that I need to for, you know, for work. And I because I am into so many research papers, all I read is fiction. And there's this book called A Little Life, and I don't it's I don't wanna say the last name because I always butcher it. It's I wanna say Yngara, but, maybe you can find it for me so I I don't say it wrong. But, this book, A Little Life, really did transform me. And and I would say Cloud Cuckoo Land two by Anthony Doerr is another one that really inspired me. They're, like, my top fiction. And I think the reason why I these books were so impactful on me were that it was, a story through history. Like, it goes spans especially Cloud Cuckoo Land spans, like, from way in the past, like, sixteen hundreds, fifteen hundreds, all the way to the future of, like, space and living in space and what that would look like in that post apocalyptic world. But every single part of the that story of the Cloud Cuckoo Land is about a thread that is a book, that is an idea that moves through time. And, both of that, A Little Life really is about this, like, manifestation of overcoming. And same with Cloud Cuckoo Land too. It's just this power of overcoming, but also guiding society in a way that's principled and ethical and moral and kind. And that for me is how I wanna leave my legacy is, you know, writing down how, you know, I feel. And it's, again, not in an egotistical way. Like, I'm not changing the world, but but your words can and do matter. And when you write them down and other people can read them and share them and pass them along, it can maybe influence people in a small way. And so for me, that's what I think we need to get back to a bit. We've lost a little bit of that, but there is a lot of empowerment and I think a lot of hope that if we still hold on to these traditions and continue to pass them along, good people like you guys and people doing good work, will make things a more hopeful place in the future.
Greg
Yeah. Those are those are big, you know, high praise, and we appreciate that, Jen, but it's a little life. Hania Yanagihara?
Jennifer
Yes. I have to figure out. I need to spend some time because I say that book a lot, and I say the same thing. Like, I don't wanna say the last name wrong.
Greg
Well, thank you for both of those. And it's nice to get, get recommendations for for, fiction. I I think I tend to just only stay in the nonfiction lane.
Jennifer
Fiction is an excellent, tool. It's really highly recommended to build cognitive empathy. Like, it really is one of the most travel is really critical for building empathy and and reading, fiction is excellent for build building empathy. It it works within the brain to construct, this the stories and putting your having to visualize putting yourself in people's shoes. And so you do that constantly by coming up with ways of empathizing with characters, and understanding characters that are flawed, and finding the good in people, and it builds up your empathy, you know, part of the brain the more you read it.
Greg
I think that's great advice. Thank you for that, and thank you for your time today. This feels like a round two is in order. We'd love to talk to Jim, and then maybe we will have that follow-up conversation in the future where we can just dig into what you were starting to talk about, the complexities of running a business with your partner, which we live every day. And there's great things about it, but there's also some interesting challenges.
Whitney
Not so great things about it. Yeah.
Jennifer
And complexities running a business in general. Exactly. It's not even the husband wife thing. It's just, you know, dealing with with that all those things, you know, that come with, having to be in a volatile market or some political shift can change your whole company. I mean, there's so many things that can happen that can put you off course. So, yeah, very I think that could be a very dynamic, conversation.
Whitney
I've learned we're at highest risk for burnout.
Jennifer
Oh, yes. Yeah. Yes.
Whitney
Yeah. That's great. Well, Jen, thank you for the extra time. This is so great. Yeah. We're just so grateful for your time.
Jennifer
I'm so glad to be here. It's always great to talk to you both.
Greg
Awesome. Thank you, Jen.
Greg
Thank you for listening to the Unblock Yourself podcast. If you enjoyed this episode, please take a moment to follow and rate the podcast. Your ratings and feedback mean the world to us. We'd love to stay connected with you via our biweekly newsletter called the Vienna five, where we share ideas and advice that we found helpful on our own journey to live with more intention. You can also find us on LinkedIn and Instagram. For those Gen z listeners out there, no, we're not on TikTok. But if enough of you ask for it, we'll just have to do it at some point. The links to fund us in social are in the show notes. The Unblock Yourself podcast is edited and produced by Bespoke Productions Hub. Thank you for being here.